Despite high
levels of efficacy, the implementation of preexposure prophylaxis (PrEP) as a
strategy to prevent new HIV infection has been slow. Studies show that PrEP
works so long as it is taken, making adherence one of the great challenges of
effective PrEP implementation alongside issues of access and uptake. Given that
effective PrEP use requires ongoing self-administration of pills by people at
high risk of HIV acquisition, it is a strategy best understood not as simply
biomedical, but as biobehavioral or biopsychosocial, meaning that that social,
psychological, cultural, and structural factors all contribute to the success
or failure of the intervention.
The willingness of people at risk of HIV to
take up and adhere to PrEP depends greatly upon social understandings – whether
it is seen as effective, as a healthy option, and a socially acceptable
strategy for preventing HIV. Stigma – unfavorable associations – can negatively
influence the implementation of PrEP. Because it is associated with high-risk
sexual activity, PrEP risks multiple stigmas that can differ according to
specific cultural conditions. This includes the stigma of being related to HIV
(which may also relate to other stigmas, such as homosexuality, sex work,
and/or drug use) and the stigma of PrEP being an alternative to condoms (as
condom use is associated with responsible sexual activity). PrEP-related stigma
has emerged as a significant social harm that can arise from PrEP research
participation, reported by trial participants from a range of different trial
sites, different trial populations, and spanning different continents.
Social
marketing needs to redress PrEP-related stigmas through health promotion
campaigns aimed at clinicians, HIV-affected communities, and people at high
risk of HIV who might benefit from PrEP access. PrEP access needs to be
reframed as a positive and responsible option to help people remain
HIV-negative.
Full article
at: http://goo.gl/S15aYN
By: Bridget G Haire
Kirby Institute
for Infection and Immunity in Society, University of New South Wales, Sydney,
NSW, Australia
Correspondence: Bridget Haire, Kirby Institute for Infection
and Immunity in Society, Level 6, Wallace Wurth Building, Kensington Campus,
University of New South Wales, Sydney, NSW 2052, Australia, Email ua.ude.wsnu@eriah.b
More at: https://twitter.com/hiv_insight
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