Testing an Expanded Theory of Planned Behavior Model to Explain Marijuana Use among Emerging Adults in a Pro-Marijuana Community

Opinions about marijuana use within the US are becoming increasingly favorable, making it important to understand how psychosocial influences impact individuals’ use within this context. Here we use the Theory of Planned Behavior (TPB) to examine the influence of initial attitudes, norms, and efficacy to resist use on initial intentions, and then the effect of initial intentions on actual marijuana use measured one year later using data drawn from a community with relatively high use. 

We expanded the traditional TPB model by investigating two types of normative influence (descriptive and injunctive) and two types of intentions (use intentions and proximity intentions), reasoning that exposure to high use in the population may produce high descriptive norms and proximity intentions overall, but not necessarily increase actual use. By contrast, we expected greater variability in injunctive norms and use intentions and that only use intentions would predict actual use. 

Consistent with hypotheses, intentions to use marijuana were predicted by injunctive norms (and attitudes) and in turn predicted marijuana use one year later. By contrast, descriptive norms were relatively high among all participants and did not predict intentions. Moreover, proximity intentions were not predictive of actual use. We also found that increasing intentions to use over a one year period predicted greater use. Given the greater efficacy of theory-based as compared to non-theory-based interventions, these findings provide critical information for the design of successful interventions to decrease marijuana-associated harms.

Full article at: http://ht.ly/SXxn5 

By: Tiffany A. Ito, Erika A. Henry, Kismet A. Cordova, and Angela D. Bryan

University of Colorado Boulder

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