Frequent use of websites and
mobile telephone applications (apps) by men who have sex with men (MSM) to meet
sexual partners, commonly referred to as "hookup" sites, make them
ideal platforms for HIV prevention messaging. This Rhode Island case study
demonstrated widespread use of hookup sites among MSM recently diagnosed with
HIV.
We present the advertising prices and corporate social responsibility
(CSR) programs of the top five sites used by newly diagnosed HIV-positive MSM
to meet sexual partners: Grindr, Adam4Adam, Manhunt, Scruff, and Craigslist.
Craigslist offered universal free advertising. Scruff offered free online
advertising to selected nonprofit organizations. Grindr and Manhunt offered
reduced, but widely varying, pricing for nonprofit advertisers. More than half
(60%, 26/43) of newly diagnosed MSM reported meeting sexual partners online in
the 12 months prior to their diagnosis.
Opportunities for public health
agencies to promote HIV-related health messaging on these sites were limited.
Partnering with hookup sites to reach high-risk MSM for HIV prevention and
treatment messaging is an important public health opportunity for reducing
disease transmission risks in Rhode Island and across the United States.
Full PDF article at: http://goo.gl/7MCT2a
By:
- 1Brown University, Department of Medicine, Providence, RI.
- 2Rhode Island Public Health Institute, Providence, RI.
- 3Wesleyan University, Middletown, CT.
- 4Rhode Island Department of Health, Providence, RI.
- 5Brown University School of Public Health, Department of Behavioral and Social Sciences, Providence, RI.
- 6Rhode Island Public Health Institute, Providence, RI; Brown University School of Public Health, Department of Behavioral and Social Sciences, Providence, RI.
- Public Health Rep. 2016 Mar-Apr;131(2):264-71.
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