Latino immigrant men who have
sex with men (MSM) are at risk for HIV and delayed diagnosis in the United
States.
This paper describes the evaluation of a pilot of the Tu Amigo Pepe, a
multimedia HIV testing campaign aimed at Latino MSM in Seattle, WA particularly
targeting immigrants who may not identify as gay, ages 18-30 years old.
The 16-week campaign included Spanish-language radio public service
announcements (PSAs), a Web site, social media outreach, a reminder system
using mobile technology, print materials and a toll-free hotline.
In developing
the PSAs, the Integrated Behavioral Model was used as a framework to reframe negative
attitudes, beliefs and norms towards HIV testing with positive ones as well as
to promote self-efficacy towards HIV testing.
The campaign had a significant
and immediate impact on attitudes, beliefs, norms and self-efficacy towards HIV
testing as well as on actual behavior, with HIV testing rates increasing over
time.
Purchase full article at: http://goo.gl/4UJkcm
By: Solorio R1,2,3, Norton-Shelpuk P4, Forehand M5, Montaño D6, Stern J7, Aguirre J8,9, Martinez M9.
- 1Department of Health Services, School of Public Health, University of Washington, 4333 Brooklyn Ave NE., Box 359455, Seattle, WA, 98195, USA. solorio@u.washington.edu.
- 2Department of Global Health, University of Washington School of Public Health, Seattle, WA, USA. solorio@u.washington.edu.
- 3Social and Behavioral Prevention Core, University of Washington Center for AIDS Research, Seattle, WA, USA. solorio@u.washington.edu.
- 4Activate Brands, Denver, CO, USA.
- 5University of Washington Foster School of Business, Seattle, WA, USA.
- 6Battelle Research Center, Seattle, WA, USA.
- 7Department of Global Health, University of Washington School of Public Health, Seattle, WA, USA.
- 8Department of Health Services, School of Public Health, University of Washington, 4333 Brooklyn Ave NE., Box 359455, Seattle, WA, 98195, USA.
- 9Entre Hermanos, Seattle, WA, USA.
- AIDS Behav. 2016 Feb 5.
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